Some 70.9 percent of English-speaking Hispanics consume mobile content in the United States, making them among the most active and engaged mobile-content consumers, according to M:Metrics, citing the market average of 47.9 percent, reports MarketingCharts.
email this
permanent link
Earlier this year, the print operations of Barron’s devised a way to distribute inserts, and on Saturday, the financial publication included a national advertising insert for the first time, for Knight Capital Group.
email this
permanent link
Some 80 percent of the U.K. online population age 15+ initiated a video stream in April 2007, compared with 79 percent in France, 76 percent in the U.S., and 70 percent in Germany, according to comScore, reports MarketingCharts.
Putting leaflets under the windshield wipers of cars left in parking lots is a low-tech way to reach consumers while they’re shopping; GoGorilla is offering a slightly more advanced version: die-cut postcards that hold small suction cups, so the postcards can be affixed to car windows.
ABC Family plans to begin experimenting with strategies designed to keep viewers tuned in during commercial breaks.
email this
permanent link
Aegis Group (including Isobar) is the biggest interactive media services organization, accounting for 28 percent of all digital media personnel among the six holding companies worldwide, according to RECMA, MediaPost reports (via MarketingCharts). Aegis Group’s 1,400 staffers worldwide surpass second place WPP GroupM Interaction’s 1,224.
News Corp. and advisers to Dow Jones and its controlling Bancroft family were nearing agreement on terms that would protect the Wall Street Journal’s newsroom independence, should Dow Jones accept News Corp.’s takeover offer, writes The New York Times.
email this
permanent link
Clear Channel Radio has, according to a person familiar with the situation, agreed to sign on for Arbitron’s PPM electronic rating system when it is rolled out in the top 50 U.S. markets, writes Radio Ink.
email this
permanent link
The Wall Street Journal reports that Business.com may draw suitors bearing anywhere between $300 and $400 million (via MarketingVox).
email this
permanent link
Like their broadcast brethren, cable networks are expected to ask for double-digit increases in the upfronts, in the hopes of actually pulling in 5 percent to 8 percent increases. Many established cable networks lose 5 percent to 8 percent of their audience between programs and commercials, which is significant because many deals this year are being inked on commercial ratings rather than program ratings.
email this
permanent link
Newton Vineyard of St. Helena, Calif., has bought ads in the “gutter” - the space between the binding and the first column of text - in Wine Spectator.
Soccer superstar David Beckham will begin playing for the Los Angeles Galaxy next month, and his arrival is being heralded by an advertising blitz, writes the AP (via Bay News 9).
email this
permanent link
