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Aegis Group (including Isobar) is the biggest interactive media services organization, accounting for 28 percent of all digital media personnel among the six holding companies worldwide, according to RECMA, MediaPost reports (via MarketingCharts). Aegis Group’s 1,400 staffers worldwide surpass second place WPP GroupM Interaction’s 1,224.
Third through sixth place among holding companies worldwide: Publicis Groupe Media with 897 digital staffers; Omnicom Media Group with 590; Interpublic with 542; and Havas Media with 344.
RECMA estimates that 4,997 people work for digital agencies, with nearly half - 2,431 - in the U.S., where GroupM has 619, Isobar has 595, Publicis has 453, Interpublic has 365, Omnicom has 320 and Havas has 79.
RECMA’s estimates cover eight countries: the U.S., the U.K., France, Germany, Spain, Italy, Australia and India.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
