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Earlier this year, the print operations of Barron’s devised a way to distribute inserts, and on Saturday, the financial publication included a national advertising insert for the first time, for Knight Capital Group.
The 16-page supplement was distributed to more than 200,000 readers, with the magazine and insert wrapped in Knight-branded polybags, writes Adweek.
Barron’s plans to be selective about the companies that it allows to do inserts, not wanting the magazine to look like “your Saturday newspaper, full of inserts and coupons,” according to publisher Gary Holland.
Chris Philips, svp and chief experience officer at Doremus, the ad agency that created the campaign, believes that the print medium is becoming more flexible and open to innovation. Sometimes, he says, all you have to do is ask.
Philips was successful in getting a cover wrap for a client in a Conde Nast publication for the first time, for example, for the inaugural issue of Portfolio. “It’s not a new technique, but they had never done them before,” he says.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
