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Soccer superstar David Beckham will begin playing for the Los Angeles Galaxy next month, and his arrival is being heralded by an advertising blitz, writes the AP (via Bay News 9).
An integrated campaign, marked by advertising from the Galaxy, Adidas, Major League Soccer and ESPN, will tout Beckham’s arrival, and the league hopes his star power will be enough to inject MLS with new life.
In addition to being the star of England’s national team at the last three World Cups, Beckham is married to Victoria Adams, the former Posh Spice. He is also friends with Tom Cruise and Katie Holmes, and the Galaxy management may have hopes that games - similar to Lakers games - become a big celeb ticket.
Last fall, Major League Soccer announced that it would become the first major sports league to sell advertising on its jersey fronts.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
