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Some 80 percent of the U.K. online population age 15+ initiated a video stream in April 2007, compared with 79 percent in France, 76 percent in the U.S., and 70 percent in Germany, according to comScore, reports MarketingCharts.
The average U.K. streaming-video viewer initiated 80 streams in April 2007, compared with 65 streams per streamer in the U.S., 64 streams per streamer in France and 62 streams per streamer in Germany.
In the U.K. streamers allocated 10 percent of their total time online to viewing video, compared with 13 percent in France, 9 percent in Germany and 6 percent in the U.S.
The study also reported on the most popular streaming sites in the U.K. Of the 1.98 billion streams that were initiated in the U.K. in April 2007, 608.1 million - 38 percent - were initiated at Google sites (including YouTube.com).
Rounding out the top 5 were Yahoo sites, with 57.7 million streams, BBC sites with 32.2 million streams, Fox Interactive Media with 26.1 million streams and Microsoft sites with 17.3 million streams.
MarketingCharts also covers similar info about French video streaming sites.
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Fox…
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Conducted for…
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