Yahoo hopes to stanch the slowing of display ad sales by making it easier to place integrated search and display campaigns. With that in mind, the company is combining its separate display and search advertising departments into a single operation, writes ClickZ.
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Clear Channel Outdoor today announced it has acquired a controlling stake in Klass Advertising, the Romanian market leader in banner and neon advertising.
KDAY-FM and KDAI-FM, simulcast hip-hop stations owned by Magic Broadcasting, have entered into a multi-year agreement for Arbitron’s PPM audience measurement services when it is deployed in Los Angeles, Arbitron announced.
Mediamark Research, Inc. (MRI) today released its MediaDay study, which details the daily media usage of American consumers - including when they use particular media, where they are when they use them, what else they are doing at the time and how engaged they are with each medium, writes MarketingCharts.
In the CW’s second upfront, the network exceeded revenue goals, pulling in volume increases of 2 percent for a $640 million take.
The radio industry in Denmark has named the Arbitron Portable People Meter system as their electronic audience measurement system of choice.
Arbitron announced on Monday the release of its June 2007 RADAR radio network audience reports (RADAR 93) covering the period March 30, 2006 to April 4, 2007, writes MarketingCharts.
Consumers from ethnic minority groups are among the most enthusiastic and technology-aware consumers of communications services in the U.K., according to research published by Ofcom, MarketingCharts reports.
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The global entertainment and media (E&M) industry is experiencing sustained growth and will increase at a 6.4 percent compound annual growth rate (CAGR) to $2 trillion in 2011, according to the PricewaterhouseCoopers “Global Entertainment and Media Outlook 2007-2011,” reports MarketingCharts.
Moreover, spending related to convergent platforms (convergence of the home computer, wireless handset and television) will account for more than half of E&M spending by 2011, PwC said.
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Lamar Advertising plans to have more than 600 digital advertising displays in operation by the end of the year.
InfoUSA has acquired ExpressCopy.com, a company that specializes in customized direct mail pieces, the company announced on Friday.
General Motors is consolidating advertising for three of its brands by eliminating McCann-Erickson and Lowe, Lintas & Partners Worldwide, two agencies that had handled Buick and GMC advertising respectively.
With the news that Clear Channel has signed a deal with Arbitron for the electronic ratings from its PPM device, media buyers are looking forward to getting a better picture of the radio marketplace.
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