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Arbitron announced on Monday the release of its June 2007 RADAR radio network audience reports (RADAR 93) covering the period March 30, 2006 to April 4, 2007, writes MarketingCharts.
During the RADAR 93 survey period, 72 percent of U.S. consumers ages 12+ heard one or more network radio commercials in the course of a week.
Among the prime audience demographics sought by advertisers, the commercials aired on the 55 RADAR rated radio networks reached…
With this release, RADAR data now includes Hispanic language preference in the demographics. Language usage weighting provides sample-balancing controls to ensure that the proportion of Spanish-Primary and English-Primary Hispanics matches the characteristics of the population.
In addition to the 12+ rankings released each quarter, Arbitron will now post RADAR Radio Network Ratings for Persons 18-49 and Persons 25-54 on its website.
RADAR 93—June 2007 Network Rankings by Adults 18-49:
RADAR 93—June 2007 Network Rankings by Adults 25-54:
RADAR (Radio’s All Dimension Audience Research) measures network commercial audiences by merging radio listening information with clearance data for broadcasts and commercial exposures. That is, quarter-hours of radio usage as reported by respondents are matched with program and commercial clearances provided by the radio networks for each station carrying the programming. The 55 measured networks are operated by ABC Radio Networks, American Urban Radio Networks, Crystal Media Networks, Dial Global Inc., Jones MediaAmerica Inc., Premiere Radio Networks and Westwood One Radio Networks.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
