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With the news that Clear Channel has signed a deal with Arbitron for the electronic ratings from its PPM device, media buyers are looking forward to getting a better picture of the radio marketplace.
Before signing the deal, Clear Channel had refused to have its broadcasts encoded for PPM measurement - and, with nearly 1200 radio stations before it began its limited sell-off of smaller stations last year, the company’s refusal to participate lowered the value of the ratings system significantly, writes MediaPost.
When Arbitron was going live with the PPM in Philadelphia, media buyers were threatening to boycott buying radio time in Philly completely. One buyer, Mary Barnas, executive vp and director of local broadcast for Carat, said that if she could not buy an effective schedule due to lack of proper ratings data, “we will recommend against buying the market.”
Clear Channel ultimately signed for the PPM in that single market.
Clear Channel’s deal with Arbitron will likely herald more deals from smaller holdouts. Jeff Haley, president of the Radio Advertising Bureau, expects industry wide adoption of the PPM by the end of 2007.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
