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The radio industry in Denmark has named the Arbitron Portable People Meter system as their electronic audience measurement system of choice.The five-year contract was awarded to TNS Gallup, an international licensee to Arbitron’s PPM technology. Beginning January 2008, a national panel of 750 Danish consumers will be equipped with the Arbitron PPM to collect overnight radio listening data. Danish broadcasters will analyze the ratings at one-minute increments and use the data for commercial sales and for program planning. (The national panel will be supplemented with telephone-based collection for coverage of smaller regional radio stations.)
In a related development, the PPM encoding system will be used by the Danish television industry, beginning in the fall, to identify the programming sources for the set-top push-button people meters operated by TNS in Denmark.This announcement continues a highly successful phase in the adoption of PPM on a commercial basis around the world. PPM was first used in a commercial audience measurement panel for VRT in Belgium, tracking TV and radio in 2003. The PPM system has been used for TV currency ratings in Montreal and Quebec since 2004. In 2006, PPM was adopted as radio currency in Norway, as TV currency in Kazakhstan and, in 2007, as TV and radio currency in Iceland.
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