Sprint Nextel is beginning to phase out the Nextel name in its advertising. In a new campaign being unveiled on July 1, which includes outdoor components, print ads and two new television spots, the company will use the tagline Sprint Ahead, and Nextel will only be included in certain instances, writes the Washington Business Journal.
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Jeep is celebrating its new lineup of seven models with an integrated marketing campaign that includes a brand new tagline, the brand announced today. The outdoor portion of the campaign shows oversized outdoor items - such as a soccer ball, a picnic basket, an inner tube and six others - equipped with wheels, along with the slogan, “Have fun out there.”
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Slate has launched a video site, SlateV.com, to complement its online magazine, according to the Lost Remote blog.
The top 100 U.S. advertisers increased ad spending only 3.1 percent in 2006, reaching a total of $104.8 billion - still a record, but most growth came from unmeasured media - according to AdAge’s 52nd annual “100 Leading National Advertisers (LNA)” report, reports MarketingCharts.
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Advertising expenditures in the U.K. totaled 4,208 million pounds in the first quarter of 2007 - a year-on-year increase of 3.0 percent, according to the Advertising Association (U.K.) report “Quarterly Survey of Advertising Expenditure,” researched and compiled by the World Advertising Research Center (WARC), reports MarketingCharts.
Redbook has gained a new creative director. Marie Claire’s design director, Jenny Leigh Thompson, is leaving the publication to move to its sister pub, where she will work with Redbook editor Stacy Morrison, writes Mediaweek.
Apple’s iTunes online store moved ahead of Amazon.com and Target to become the No. 3 music retailer in the U.S. in the first quarter, according to the NPD Group, reports the Associated Press (via MarketingCharts).
Comcast, which provides free VOD content as part of its digital platform, will be the first cable operator to provide A&E’s HD content via VOD.
Viewers of prime time TV are getting older, with the median age of viewers who watched the top five networks between 8 p.m. and 11 p.m. increasing from 47 to 48 in the 2006-2007 broadcast season.
The U.S. is far behind other industrialized states in internet access speeds and the government must intervene if the country has any hopes of catching up, according to a report commissioned by the Communications Workers of America, writes USA Today (via MarketingCharts).
The Chicago Tribune’s move to bump the weather report from the back page to an inside page of its Metro section in order to sell advertising on the back was a mistake, the paper acknowledged Monday.
The uproar following the announced results of a Malibu Caribbean Rum contest has once again proven that asking for user-generated content can be a tricky business.
In a multimillion dollar deal, Chrysler has partnered with Nickelodeon for the first time, to plug its 2008 Town & Country minivan, specifically emphasizing the vehicle’s Sirius-powered Backseat TV.
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