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The Chicago Tribune’s move to bump the weather report from the back page to an inside page of its Metro section in order to sell advertising on the back was a mistake, the paper acknowledged Monday.
The weather report is returning to its easy-to-find home on the back page of section 2, Mondays through Fridays, writes Editor & Publisher.
The return of the weather report to the back page was in response to readers who told the Tribune that it was a mistake to move the ad. Monday’s paper had a three-inch-high ad that ran across all six columns on the back page of section 2.
Newspapers, facing a difficult ad market, have sought to offer innovative new ads and ad space such as on section fronts and the front page, in order to boost revenues. They have also begun to axe entire sections, like book reviews, from their papers.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
