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In a multimillion dollar deal, Chrysler has partnered with Nickelodeon for the first time, to plug its 2008 Town & Country minivan, specifically emphasizing the vehicle’s Sirius-powered Backseat TV.
Chrysler will serve as the exclusive automotive sponsor for Nickelodeon’s Slime Across America tour, which will make 20 stops across the country, writes ClickZ. Families will have the chance to try out the backseat TV system at each stop, and kids can have their pictures taken with Jimmy Neutron.
The deal also includes an extensive online element, with run-of-site ads on GoCityKids.com, Nickjr.com, Noggin and Shockwave.com. The deal also includes ads on Nick’s main television network as well as Nick at Nite.
The deal was made outside the upfront, according to MediaPost. Networks have begun to say they are willing to make deals all year round in order to execute such multi-platform, complex partnerships.
Omnicom’s PHD, BBDO and Organic are the agencies involved in creating the campaign.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
