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More than half the syndication upfront has been completed, and the market is proving more robust than in years past, writes AdAge.
Media buyers are predicting the market could reach about $2 billion, with CPM increases for first-tier properties in the mid- to high single digits.
The speedy pace is thanks in part to an increase in the money from pharmaceutical companies.
Original content such as the Oprah Winfrey Show and Ellen are drawing the most interest, as opposed to off-network repeats of once-popular programs. The new syndicated effort based on the gossip-y TMZ website is also garnering plenty of attention.
The cable marketplace is expected to finish flat with last year’s $6.5 billion. Lifetime has closed a deal estimated at $70 million with Group M, using commercial ratings and live-plus-three-day viewership (or C3 as some are calling the combination), and most other networks are using that metric as well. Viacom’s MTV Networks, however, are still holding out for deals using program ratings.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
