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Leading up to the June 29 launch date of Apple’s iPhone, the volume of U.S. searches for the term “iphone” increased 583% in the past four weeks (from the week ended May 26, 2007 to the week ended June 23), according to Hitwise, reports MarketingCharts. Moreover, the market share of U.S. visits to the Apple iPhone website (www.apple.com/iphone) increased 185% in the same time period, Hitwise said.
Since the week ended June 9, the Apple iPhone website has been the No. 1 site based on visits in the Hitwise Computers and Internet - Electronics category, which lists websites focused on electronics products and electronics manufacturers, Hitwise said.
Also according to Hitwise:
For the four weeks ended June 26, 32.22% of visitors to the Apple iPhone website were from users 18-24 years old, comprising the largest age group of visitors to the site, according to Hitwise demographic data.
For that same period, more than 54% of users to the website had incomes between $30,000 and $99,999, and 51% were male, according to the data.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
