Kaiser Wins World’s Biggest Tissue Pack for ‘Beastly’ Idea
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Kaiser Permanente and its ad agency, Campbell-Ewald Los Angeles, are the winners of AdPack USA’s Tissue Tactics contest.
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Kaiser Permanente and its ad agency, Campbell-Ewald Los Angeles, are the winners of AdPack USA’s Tissue Tactics contest.
The market share of U.S. visits to YouTube increased 70 percent from January 2007 to May 2007, according to Hitwise research director LeeAnn Prescott, with the share of visits to some 64 other video sites increasing only 8 percent in the same period, writes MarketingCharts. (Traffic data refers only site visits, not streams or streams from views on embedded videos.)
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The market for products bought by and for the 25.6-million-member teen market will undergo a slight growth spurt, increasing from $189.7 billion in 2006 to $208.7 billion in 2011, despite an estimated 3 percent decline in the 12-17-year-old population in that same period, according to “The Teens Market in the U.S.” report from Packaged Facts.
Competition in the Cannes Lions International Advertising Festival was significantly more fierce than in the past.
The percentage of shoppers reporting they were “very likely” or “extremely likely” to purchase an iPhone actually fell from 26 percent to 15 percent between the period right after the launch announcement and the first week of June, according to Compete surveys of consumers shopping for or researching iPods in January and June, reports MarketingCharts.
The internet has become increasingly important to U.S. consumers as a medium for information and entertainment, and is approaching the level of television in being “most essential,” according to the “Internet and Multimedia 2007″ report by Edison Media Research and Arbitron, reports MarketingCharts.
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Reader’s Digest plans a redesign for January which will include the selling of ads on its back cover for the first time in its history.
Visa has reached an agreement with the Federation Internationale de Football Association to sponsor the 2010 and 2014 World Cups.
Radio is nothing more than a pain in the butt when it comes to buying advertising, said one radio and interactive buyer during the Interep Radio Symposium.
