»
The internet has become increasingly important to U.S. consumers as a medium for information and entertainment, and is approaching the level of television in being “most essential,” according to the “Internet and Multimedia 2007″ report by Edison Media Research and Arbitron, reports MarketingCharts.
Some 33 percent of consumers age 12 and older, asked to choose the “most essential” medium in their life, selected the internet, just behind television (36 percent), but ahead of radio (17 percent) and newspapers (10 percent).
Five year earlier, the internet trailed TV by a significant margin (20 percent vs. 39 percent) and also trailed radio (26 percent).
The internet already leads television among those age 12-17, 18-24, 25-34, and 35-44. Only above age 45 do any age groups still put television in first place.
“It is not a stretch to say that the Internet has become just as important as television as an important source of information and entertainment in the lives of Americans,” said Larry Rosin, president of Edison Media Research. “It is entirely possible that the Internet will lead in all positive categories five years from now.”
MarketingCharts offers up more findings and charts from the study.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
