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Radio is nothing more than a pain in the butt when it comes to buying advertising, said one radio and interactive buyer during the Interep Radio Symposium.
Buyers want digital, and “radio is not there,” said Zenith Media’s Matt Feinberg, who oversees the company’s radio and interactive divisions, writes Radio Ink. “People want pure digital buys…. Radio is a line item, a nuisance. It’s a pain in the butt right now.” Radio should be doing more in the online space, he said, pointing out that while Citadel and Clear Channel have done some “good things” online, radio as a whole hasn’t stepped up to the digital frontier.
But Mediaedge:CIA senior partner/director of radio Kim Vasey said that, when armed with the right data, agencies can make a strong case to advertisers. OMD U.S. director for national radio investment Natalie Swed Stone said that there isn’t enough research about radio being done at the agencies, and that in order to get support from advertisers, agencies must bring solid radio data to the table.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
