Mobile advertising must match specific audience requirements, as responsiveness to different kinds of advertising changes according to age and gender, according to a study by mobile media publisher MoMac (U.K.), reports MarketingCharts.
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Online advertising spending growth in the U.K. is well ahead of the U.S. and other developed nations’, and it is forecast to account for more than half of all online ad spending in Western Europe in 2010, achieving a 52.6 percent market share, according to eMarketer, writes MarketingCharts.
Customized content is growing at a faster rate than traditional media, according to “Characteristics Study: A Look at the Volume and Type of Custom Publications in America” from the Custom Publishing Council (CPC) and Publications Management newsletter, reports MarketingCharts.
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Carat on Wednesday said it forecast 6.4 percent growth in global ad spending in 2008, and did not revise its forecast of 5.8 percent for 2007, only slightly less than the 5.9 percent growth in 2006, writes MarketingCharts. Carat is Europe’s biggest media-buying firm and a unit of Britain’s Aegis.
A fireworks stunt planned for the parking lot of radio station WFLZ Tampa was doused before it could begin after a listener called 911.
Clear Channel Radio will sell a group of western stations to Frontier Capital Partners as part of its plan to divest itself of stations in smaller markets.
The slowly dying sitcom is making a comeback, at least during the slow summer season. Animated and live-action comedy repeats won eight of the top 25 spots among adults 18-49 for the week ended July 1, on English-language broadcast networks, according to Nielsen data.
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Six Johnson & Johnson brands, which collectively spent about $135 million in measured media last year, are leaving the Interpublic Group shops McCann Erickson and Alchemy.
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Mobile video is rapidly becoming a significant new media distribution platform, with nearly 200 percent growth in first quarter U.S. revenues compared with the year-earlier period, and more than 150 percent growth in the number of subscribers in the same period, according to Telephia, reports MarketingCharts.
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The media and information industries M&A market set new record highs with 399 transactions announced totaling $76 billion in deal value in the first half of 2007 across 11 media and information sectors tracked by New York-based investment banking firm The Jordan, Edmiston Group, Inc. (JEGI), reports MarketingCharts.
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NBC has launched an experiment that measures the biological reactions of subjects watching TV, to see just how engaged they are during programs and while watching commercials in fast-forward mode.
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After working to extract larger royalty payments from webcasters, the music industry is now gunning for more money from terrestrial broadcast radio, reports BusinessWeek (via MarketingVOX).
