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The slowly dying sitcom is making a comeback, at least during the slow summer season. Animated and live-action comedy repeats won eight of the top 25 spots among adults 18-49 for the week ended July 1, on English-language broadcast networks, according to Nielsen data.
During the regular TV season just ended, only two sitcoms (double the number of comedies from a year ago) finished in the top 25, writes Media Life.
The higher ranking of comedies may be due in large part to the poor performance by the dramas and reality fares being offered this summer, most of which are bombing. Last week, for example, only two dramas - NBC’s Law & Order: SVU and CBS’s CSI: Miami - made the top 10, and each rated a 2.7 or lower. In the same week last year, four drama reruns made the top 10 and all averaged a 2.9 or better.
One of the problems for the dramas is that many of them have repeats airing daily on cable, sometimes competing directly with broadcast repeats.
Too, there are several quality dramas airing on cable, such as TNT’s The Closer, Lifetime’s Army Wives, FX’s Rescue Me and HBO’s Big Love.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
