Rupe to Sell 30 Percent of News Outdoor Russia
Rupert Murdoch has appointed Goldman Sachs to handle the partial sale of its Russian outdoor advertising subsidiary, News Outdoor Russia.
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Rupert Murdoch has appointed Goldman Sachs to handle the partial sale of its Russian outdoor advertising subsidiary, News Outdoor Russia.
Game advertising spending in the U.S. will grow from $370 million in 2006 to nearly $2.1 billion in 2012, according to a Parks Associates forecast, with ad spend increasing at a compound annual growth rate (CAGR) of 33 percent during that period, MarketingCharts reports.
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ZenithOptimedia apparently has a rosier view than other recent ad market prognosticators, and only slightly decreased its 2007 forecast of U.S. advertising spending growth year over year - from 3.4 percent to 3.3 percent - despite a 1.7 percent anticipated decrease for network TV and 1 percent drop for spot TV this year, writes MarketingCharts.
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Consumers who search online for televisions and digital cameras on average choose to spend 10 percent more when making their purchase in-store, compared with those who did not use a search engine, according to new research from Yahoo and ChannelForce, MarketingCharts reports.
City and regional magazines might be smaller than their B2B and mainstream consumer counterparts, but they have yet to be seriously confronted by the online threat and so are flourishing, according to Folio:’s second annual City and Regional Publishing Survey, writes MarketingCharts.
The syndication upfront is expected to close up about three percent over last year, at around $2.26 billion. CPMs varied from flat compared to last year for lower-rated, off-network sitcoms to increases in the high single digits for daytime talk shows such as Oprah, Dr. Phil, Live with Regis and Kelly, and Ellen, writes Mediaweek.
Though 80 percent of game console households own a console capable of some form of DVD playback or online download, only 13 percent have used their console for movie viewing (some eight million U.S. households), according to new research from The Diffusion Group, MarketingCharts reports.
Some 71 percent of online teens and tweens visit social-networking sites weekly, and more than half of all teens - and nearly half of all online 9-17 year olds - reported participation in advertiser-branded interactive activities in the previous month, according to findings from an Alloy Media + Marketing whitepaper, reports MarketingCharts.
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The kids upfront is just getting started, with some advertisers only now registering budgets. Demand is low and inventory high, which means networks could be in for a long, slow summer.
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A deal is expected to be announced next week between Dow Jones & Co. and Rupert Murdoch’s News Corp., Reuters reports.
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The Jack radio format has seen limited success in New York - though it has been popular in other areas of the country - and WCBS-FM is apparently ditching the computer-selected mix of music and automated radio airplay to return to its Oldies format next week.
