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Facebook: a place for Googlers Robert Young over at Publishing 2.0 highlights current speculation that Google and Facebook may be getting closer than online acquaintances should, writes MarketingVox.
Based on its purchases of YouTube and Doubleclick, it is clear that when Google gets googley-eyed, money is no object. But Young points out that if Google acquires Facebook, a deal he believes is already in the make, the search and advertising giant will need to take careful steps not to harm its (still pending) $900 million agreement with MySpace.
MySpace is responsible for nearly 11 percent of Google’s search traffic.
There does not currently appear to be a non-compete clause in the Google/MySpace agreement; however, Google’s prospective acquisition of Facebook may drive Murdoch - and MySpace - into the loving arms of Yahoo.
Rumors of a Murdoch/Yahoo barter for MySpace are already in the air.
Young takes an extra leap to suggest Facebook will file an S-1 to increase its valuation in the last-minute negotiations process.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
