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Facebook.com grew to 26.6 million unique visitors in the U.S. in May 2007, marking an 89 percent increase compared with May 2006, according to a comScore study on visits to the social-networking site, writes MarketingCharts.
Facebook in Sept. 2006 decided to open up registration to the general public rather than confining itself mostly to colleges and other schools.
In the months prior to allowing open registration, Facebook.com’s traffic hovered at approximately 14 million visitors per month. After Sept. 2006, visitation accelerated to reach 26.6 million visitors in May 2007, up 100 percent from Sept. 2006.
Moreover, the number of pages of content viewed at Facebook.com in May 2007 increased to 15.8 billion, up 143 percent from May 2006 and 121 percent from September 2006.
Visitors averaged 186 minutes at the site in May 2007 - a 35 percent increase from a year earlier. Engagement levels peaked in February at 200 minutes per visitor, then leveled off slightly as the influx of new visitors (who tend to begin as lighter users) tempered the average.
See MarketingCharts for comScore data on the demographic profile of all those new visitors.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
