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Clear Channel Radio’s Total Traffic Network announced yesterday that it has begun transmitting traffic data via HD Radio in 48 of the largest U.S. markets. This launch marks the first commercially available data service over HD Radio.
Clear Channel is working with a variety of receiver manufacturers to make the specially-equipped receivers available by the end of this year.
Clear Channel’s Total Traffic Network also announced that it has further expanded its delivery of real-time traffic data over RDS-TMC (Radio Data System Traffic Message Channel) with the addition of 19 new markets that include: Albany, NY; Albuquerque, NM; Birmingham, AL; Columbia, SC; Fort Myers, FL; Louisville, KY; Omaha, NE; Portsmouth/Manchester, NH; Richmond, VA; Rochester, NY; Sarasota, FL; Springfield, MA; Syracuse, NY; Toledo, OH; Tucson, AZ; Worcester, MA and Toronto, ON; Ottawa, ON and Montreal, QE in Canada.
Clear Channel’s Total Traffic Network now delivers real time traffic via RDS-TMC in 68 cities, and plans to add more markets to its Total Traffic Network data delivery via RDS-TMC throughout 2007. This expanded coverage is made available to existing subscribers without additional charge.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
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TNT is playing around with different ad formats for its new legal drama, Raising the Bar. The drama will air without commercial breaks, and will have single sponsors aboard for each episode.
Pfizer will be the presenting sponsor of the…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
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The site has also added more video,…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
