»
The worldwide series of Live Earth concerts set a new record for online streams delivered, reports Reuters (via MarketingVOX and Environmental Leader). But the concert proved a ratings disappointment in the UK for BBC1 on Saturday, drawing less than a third of the audience who tuned in last week for the Concert for Diana, Media Guardian reports.
While actual audience numbers were not available, MSN said over nine million streams from the concerts were delivered. That surpasses the old record of eight million streams set by the Live 8 concerts in 2005. While each stream likely does not translate into one person, that’s still a dramatic step forward.
Live Earth organizers estimate that, like Live 8 before it, the majority of streams will actually come in the weeks following the event.
BBC1’s audience for the event at Wembley Stadium peaked with 4.5 million viewers and 25 percent share, according to unofficial overnights. That compared with the 14.8 million and 60 percent peak for the Diana concert last Sunday. Over the course of the evening, the concert attracted an average of 2.7 million viewers, a 17 percent share.
Criticism remains about celebrities “who own Escalades, private jets and McMansions” telling people to carpool, The New York Times reports. That credibility gap, according to The Times, has fueled much of the skepticism and sniping along the sidelines.
On television the whole event was smoothly corporate and conventional. On NBC, performances by Ludacris, Madonna and the Police were punctuated with commercials for the Apple iPhone and Procter & Gamble’s Pantene.
Apple was probably not very pleased when David de Rothschild, author of “The Live Earth Global Warming Survival Handbook,” urged viewers to stay away from hot new gadgets. “The other day this nice new phone came out, and I got really excited,” he told Karen Duffy, a co-master of ceremonies for the Giants Stadium event. Then he said he came to his senses. He urged viewers to combat society’s “consumer idolatry.”
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
