A new list of African American Republicans and conservatives is available from Focus USA. The list contains 105,600 names, mostly churchgoers with children, writes Direct Magazine.
Months after announcing that Court TV would be rebranded and re-jiggered, Turner has announced that the network will be called truTV, come Jan. 1, writes Mediaweek.
email this
permanent link
Two wealthy investors have met with board members of Dow Jones to explore an offer for the company.
Not a single new show has seemed to enrapture audiences this summer. In fact, every network is down for the summer, and collectively, the Big Four networks have slipped 13 percent among adults 18-49 (according to Nielsen data analyzed by Fox).
Gaining deeper customer insight is the key to gaining a competitive edge in the retail industry, according to “Understanding the Customer,” the first of three parts from a new Economist Intelligence Unit report titled “Intelligent Merchandising: Creating a Unique Shopping Experience,” writes MarketingCharts.
More than two-thirds of Americans say they consider a company’s business practices when deciding what to buy, while American workers in increasing numbers say they want their employers to support a social cause or issue, according to the 2007 Cone Cause Evolution Survey, reports MarketingCharts.
Forbes.com is encouraging users to share the site’s content on blogs and social media sites by offering widgets on its various channels.
The fall launch of the title Cocktail Weekly - planned as a lifestyle magazine geared toward women in their twenties - has been cancelled.
NBC’s ousted Kevin Reilly officially landed at Fox yesterday as Fox Entertainment president, rejoining his former FX boss and current Fox head Peter Liguori, writes Media Life.
New research from the Foundation for Outdoor Advertising Research and Education has indicated that digital billboards are no less safe than their traditional counterparts.
email this
permanent link
Following six straight quarters of lowered profit, Liz Claiborne Inc. plans to make significant cuts at senior levels, slicing as many as 800 jobs. The company is also considering selling or discontinuing 16 of its brands, which lost a total of $15 million to $25 million last year, including unprofitable department-store based brands like Dana Buchman and Ellen Tracy.
Katz Media Group has purchased an internet ad sales company that will allow advertisers to deliver ads across hundreds of station websites, via a variety of interactive ad formats.
email this
permanent link
Driven by a strong global economy, the wealth of the world’s high-net-worth individuals (HNWI*) increased 11.4 percent to (U.S.) $37.2 trillion in 2006, according to the 11th annual World Wealth Report, released last week by Merrill Lynch and Capgemini, MarketingCharts reports. That was the first double-digit growth in seven years, according to the report.
email this
permanent link
Republican presidential candidate Mitt Romney placed more local TV advertisements than all other candidates combined, with 4,549 ads, mostly on local broadcast television, through June 10, according to The Nielsen Company, reports MarketingCharts.
