The number of unique visitors to online gaming sites, excluding gambling sites, has reached nearly 217 million worldwide - a year-on-year growth of 17 percent - according to a comScore World Metrix study of online gaming, reports MarketingCharts.
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Radio groups representing 43 stations across most U.S. markets have partnered with HipCricket to offer mobile marketing programs to advertisers.
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Today’s tech savvy kids have redefined their position in the family and are, more and more, acting as cyber-assistant to parents - they’re shopping and placing online orders for the family and themselves, according to a new study, writes MarketingCharts.
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Ultimately, the U.K. will rely on the internet for most of its media and marketing growth, and traditional media will underperform in relation to the economy in the long term - unless it becomes more productive - according to the just-issued “This Year Next Year U.K.,” the latest in media and marketing forecasts from WPP’s GroupM, reports MarketingCharts.
An average advertising recall of 59 percent, with 92 percent overall able to recall one or more of the surveyed TV commercials aired on TV screens in Atlanta buses, are the results being touted by a Carroll Media study conducted for Transit TV in Atlanta, reports MarketingCharts.
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The Weather Channel and EchoStar Communications’ DISH Network have teamed up to sponsor Roush Fenway Racing’s No. 26 car in Chicago and the No. 60 car in Indianapolis during this month’s NASCAR Busch Series.
Radio programming provider Westwood One Inc. announced today Thursday said President and CEO Peter Kosann will leave in 2008, and that it has hired Gary Yusko as chief financial officer, effective July 16. The changes come as the company continues to work towards terminating its management agreement with CBS Radio.
The long-anticipated Fox Business Network will launch on Oct. 15 with 30 million subscribers, News Corp. has announced.
