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Ultimately, the U.K. will rely on the internet for most of its media and marketing growth, and traditional media will underperform in relation to the economy in the long term - unless it becomes more productive - according to the just-issued “This Year Next Year U.K.,” the latest in media and marketing forecasts from WPP’s GroupM, reports MarketingCharts.
Productivity is dependent on being accountable, which means that traditional media can either adopt the internet’s approach (and reason for success, at least in part) or ignore it at its own peril, according to GroupM.
Highlights of GroupM’s forecast for U.K. marketing and media in 2007:
MarketingCharts provides GroupM U.K. forecast data regarding various media, including TV, radio and internet.
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