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The number of unique visitors to online gaming sites, excluding gambling sites, has reached nearly 217 million worldwide - a year-on-year growth of 17 percent - according to a comScore World Metrix study of online gaming, reports MarketingCharts.
Online gaming sites - those that provide online or downloadable games - attracted some 28 percent of the total worldwide online population in May and recorded an average of 9 visits per visitor, comScore said.
Yahoo Games was the largest property in May, despite flat growth from May 2006, attracting 53 million unique visitors; MSN Games was in second place, having grown nearly 16 percent since May 2006 to reach 40 million unique visitors in May, according to comScore
Both properties provide a mixture of strategy, trivia, arcade, and board games, with puzzle and card games proving the most popular choices for gamers in both cases
The fastest-growing Top 10 gaming property was WildTangent Network, a U.S. company that makes online and downloadable games. It grew 398 percent from May 2006, attracting 11.5 million unique visitors in May. The site also attracted an average 12.2 visits per visitor - higher than any of the other top 10 gaming properties.
The popularity of individual properties varied significantly among geographical regions, comScore said:
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