Newspapers more than other media are losing ad dollars from leading national advertisers, who are shifting budget away from traditional media to the internet, according to a new report from Wachovia Equity Research, reports Editor & Publisher (via MarketingCharts).
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Website user experience is becoming a key area of focus for online marketers in an increasingly competitive digital environment, according to research from E-consultancy and behavioral research consultancy Bunnyfoot, reports MarketingCharts.
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According to a recent PULSE report, Riding the Green Wave (pdf) from WSL Strategic Retail, retailers shouldn’t look at sustainability as the magic bullet that will transform their image. “Sadly for Home Depot and Wal-Mart, only 18 percent said that they try to shop at stores that care more for the environment,” the report states (via Environmental Leader).
The Hallmark Channel is expected to close out its upfront sales today, having inked deals in the single to low double-digit CPM increases based on what is being called the C3 metric (average commercial ratings combined with live-plus-three-day program ratings), writes the Broadcast Newsroom.
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Ad pages were down 1.9 percent in the second quarter of the year compared with the same period last year, and down 0.5 percent year to date, according to figures from the Publishers Information Bureau.
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Four in five consumers who watch mobile video say they are willing to view mobile advertising if the reward is free content, but less than 30 percent say that mobile ads are relevant to them, according to a new Knowledge Networks/SRI report, reports MarketingCharts.
The Singing Bee, from NBC, was the highest-rated new summer series premiere since the debut of NBC’s Meet My Folks in July of 2002 in the adults 18-49 demo, when it aired July 10, writes Mediaweek.
Streaming media (audio and video) advertising is forecast to reach $1.37 billion in 2007, up 38 percent over 2006 revenue, according to “Streaming Media Advertising 2003 - 2008: Market Spend by Avail, Brand and Content Category,” by AccuStream iMedia Research, MarketingCharts reports.
U.S. teenagers largely ignore war and politics - and news in general - according to a study from Harvard University’s John F. Kennedy School of Government that found 60 percent of teenagers pay little attention to daily news, reports Reuters (via MarketingCharts).
