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Ad pages were down 1.9 percent in the second quarter of the year compared with the same period last year, and down 0.5 percent year to date, according to figures from the Publishers Information Bureau.
Several major categories including Automotive were down, as companies trim spending in traditional media and continue to shift dollars to the internet, writes Media Life. Automotive ad pages were down 4.5 percent in the first half, while Home Furnishings dropped 15 percent and Technology slipped 13 percent.
Drugs & Remedies saw a lift, as did Food & Products and Retail.
Teen titles plummeted with a loss of 35.6 percent. Personal Finance and Business titles were down 10 percent through June, while Science and Technology titles fell 11.5 percent. Hispanic magazines fell 8.7 percent. Weekend magazines, Parenting, Bridal, Travel and Personal Finance were down, as well.
After several years of decline, newsmagazines saw an increase, of 3.5 percent. Women’s titles and food titles also saw big gains.
MarketingCharts provides more PIB data in its coverage.
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