»
The Hallmark Channel is expected to close out its upfront sales today, having inked deals in the single to low double-digit CPM increases based on what is being called the C3 metric (average commercial ratings combined with live-plus-three-day program ratings), writes the Broadcast Newsroom.
The network expects an increase of about 11 percent in volume in the upfront, or about 17 percent if the Hallmark Movie Channel is included in those figures, according to MediaPost, which points out that the network recently brought aboard first-time advertisers such as Macy’s, New York Life and some Hollywood studios during the scatter market.
EVP of ad sales Bill Abbott said the cable marketplace was stronger than expected. It “picked up an intensity level that we haven’t seen in several years,” he is quoted as saying.
Clear Channel’s operating results for the first quarter were flat, reflecting a continued weak demand for radio advertising. Outdoor advertising performed better than radio in the quarter for the second quarter in a row, with revenue gains of 12 percent.…
Among the near-constant doom and gloom reporting about the newspaper industry, every now and then comes a story that points out how smaller, community newspapers are bucking the trend.
Small town newspapers are faring better than most of their regional…
Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
According to new research from MindShare that focused on American mothers, reading, surfing the web and watching television were the top me-time - or personal down-time -…
Ryan Seacrest is in talks with CNN to replace Larry King, according to sources close to Seacrest.
The source, however, also says, “I don’t think it’s going to happen,” writes Fishbowl LA.
Seacrest is currently host of E! News, American Idol…
Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be…
Most CMOs with more than 10 years of experience describe themselves as “extremely loyal” to specific brands, according to a survey of marketing officers at Fortune 100 companies conducted by LoyalTV.com, a video sharing website.
92 percent of CMOs with…
