»
Website user experience is becoming a key area of focus for online marketers in an increasingly competitive digital environment, according to research from E-consultancy and behavioral research consultancy Bunnyfoot, reports MarketingCharts.
The Usability and User Experience Report 2007 found that organizations, on average, are spending 13 percent of their website design budgets on usability; moreover, it found they are spending 9 percent of their ongoing website maintenance budget on usability.
Some 72 percent of U.K. organizations are planning to increase their usability budget over the next 12 months - a greater percentage* than for any other area of digital marketing, E-consultancy said.
The more than 700 internet marketers who took part in the research rated Amazon, the BBC and Google as the best websites for user experience.
According to the report, the biggest benefits of usability investment are…
These were the top six benefits of usability, based on the number of company respondents who said they had been a “major benefit”:
The research also found that time pressure to get things done was the biggest barrier in the way of providing the best possible user experience: Some 56 percent of online marketers said this was one of the three biggest problems.
The next-biggest barriers cited by internet marketers were lack of internal resource (45 percent), lack of budget (37 percent) and company culture / politics (35 percent).
MarketingCharts provides more data and charts from the study.
* According to E-consultancy research, these are the percentages of U.K. organizations planning to raise their budgets in other areas of digital marketing: SEO (62 percent); paid search (60 percent); email (52 percent); affiliate marketing (40 percent); online display advertising (34 percent); mobile (20 percent) (Source: E-consultancy / Neutralize U.K. Search Engine Marketing Report 2007)
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
