Streaming Media Advertising to reach $1.4 Billion This Year

Streaming media (audio and video) advertising is forecast to reach $1.37 billion in 2007, up 38 percent over 2006 revenue, according to “Streaming Media Advertising 2003 - 2008: Market Spend by Avail, Brand and Content Category,” by AccuStream iMedia Research, MarketingCharts reports.

Among AccuStream’s top-line report findings and analysis:

• Some 2.1-2.7 billion streams/progressive download views per month inside professional, ad-supported or free content areas are sold (excluding user-generated video) against inventory averaging 1.4-1.6 billion pre roll avails..
• The market size for both streaming audio and video advertising is estimated at $990.3 million in 2006, up 128 percent over $433 million billed in 2005 (see data graphic below)
• The market is forecast to grow by 40 percent in 2007 to $1.38 billion
• Internet radio gross ad billings are forecast to reach $66.4 million in 2007, up by 60 percent over 2006
• Pre-roll is forecast to make up 26.7 percent of gross video ad spend in 2007 (not including pre roll or interstitial units sold against long form content), and 28.5 percent in 2008
• By contrast, embedded units make up an estimated 58.8 percent of gross billings in 2007, and forecast at 55.9 percent in 2008
• Gross pre-roll ad billings are estimated at approximately $36 - $43 million per month in 2007.

MarketingCharts provides more top-line findings from the study.