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According to a recent PULSE report, Riding the Green Wave (pdf) from WSL Strategic Retail, retailers shouldn’t look at sustainability as the magic bullet that will transform their image. “Sadly for Home Depot and Wal-Mart, only 18 percent said that they try to shop at stores that care more for the environment,” the report states (via Environmental Leader).
In addition, 76 percent of consumers say they’re trying to do things like buying CFL light bulbs or lowering the thermostat to conserve energy in their homes. Almost all of those who aren’t conserving energy wish they were, and hardly anyone thinks there’s no need for energy conservation.
The greenest Americans are the oldest Americans. Fully 85 percent of those over 55 try to conserve energy at home compared to only 65 percent of those under 35. Those under 35 do more “wish I was doing something, but I’m not.” Traditionally, most trends begin among younger people, but this one is different.
Income group doesn’t have a lot to do with how green a consumer is - the number of people who are trying to conserve energy is the same among each income group, so it seems that the need to save money isn’t the only motivation for going green.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
