»
U.S. teenagers largely ignore war and politics - and news in general - according to a study from Harvard University’s John F. Kennedy School of Government that found 60 percent of teenagers pay little attention to daily news, reports Reuters (via MarketingCharts). Some 28 percent of Americans between the ages of 12 and 17 said they pay almost no attention to daily news, and 32 percent said they pay only casual attention to one news source a day, according to the Harvard study.
Exposure to news media
Only one in 12 young adults and one in 20 teens say they rely heavily on a daily newspaper.
However, among people age 18-30, 48 percent said they pay attention to daily news, and only 23 percent of older Americans said they largely ignore news.
Teens and young adults make more use of internet-based news, relative to other media, than do older adults. However, teens’ interest in news is so low, that internet-based news receives about the same attention from older adults as it does from younger ones, the survey found.
Level of news media use
Teenagers and young adults are twice as likely to use television for their daily news. However, older Americans are twice as likely to regularly watch television news.
The survey revealed that radio is an underestimated source of news for Americans of all ages. Among teens, young adults, and older adults alike, radio has a larger inadvertent news audience - people who tune in for something other than news but get the news, too - than any other medium.
Some 1,800 people in the U.S. were interviewed from January through March for the study (pdf).
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
