Despite widespread assumptions about mobile email users, today’s rapidly evolving mobile user base rarely reads or acts on commercial emails via mobile devices, according to a new ExactTarget study of the current state of mobile email usage, reports MarketingCharts.
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Total retail sales decreased 0.9 percent in June and increased 3.2 percent year over year, according to figures released Friday by the U.S. Commerce Department.
Silverman Ben Silverman made a number of surprise announcements during his first appearance as NBC’s co-chair of entertainment at the Television Critics Association press tour in Beverly Hills.
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Although ABC and NBC agreed, in June, to air a Trojan ad that had been rejected by the other major networks, some of the two networks’ affiliates have subsequently refused to run the ad.
With revenue at the Los Angeles Times down 10 percent in the second quarter, and cash flow down a whopping 27 percent, making it one of the worst quarters ever experienced by the paper, publisher David Hiller has announced that the paper will begin selling ads on the front page.
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Hickory Farms, which has been owned by private investment firm Jupiter Partners, has been purchased by Sun Capital Partners for an undisclosed sum.
Wednesdays had the highest read and click rates in the second quarter, followed by Thursdays and Mondays, according to an eROI analysis of email marketing statistics, reports MarketingCharts.
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Some 58 percent of teens sacrifice watching TV for going on dates, with web surfing (54 percent), playing videogames (47 percent), and listening to music (42 percent) taking hits as well, according to the Teen Topix survey from OTX (Online Testing eXchange) and partner eCRUSH, reports MarketingCharts.
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Certain movie theater chains are airing family oriented movies on summer weekday afternoons, and advertisers can sponsor the films festivals through National CineMedia.
Low C3 ratings Nielsen’s most recent ratings show that the Big Four networks lose between 2 percent and 5 percent of viewers with the new, so-called C3 ratings (commercial minutes combined with live viewing plus three days of DVR playback data).
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Aegis Group - now the world’s largest digital media services organization, according to a recent report by RECMA - has created a new chief information officer role in order to develop a new digital infrastructure across all of its various media agency networks.
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Clear Channel Radio today announced an industry-wide call-for-entries for its Excellence in Advertising on Radio (EAR) Awards, which was created to recognize outstanding radio creative throughout the country.
WashingtonPost.com has unveiled a website devoted to customized, hyper-local content, LoudounExtra.com. The site provides in-depth coverage of community-level news and events for Loudoun County, Virginia, a suburb of Washington, D.C.
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Metro New York is launching a new monthly newspaper, to be included within Metro New York’s Friday Weekend Edition, that will deliver a mix of news and information about New York City Parks.
Spending on online marketing in Europe will double in the next five years, from around 7.5 billion euros in 2006 to more than 16 billion euros in 2012, according to a new Forrester report, “European Online Marketing Tops 16 Billion Euros In 2012,” reports MarketingCharts.
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