»
Aegis Group - now the world’s largest digital media services organization, according to a recent report by RECMA - has created a new chief information officer role in order to develop a new digital infrastructure across all of its various media agency networks.
David Bulman, previously director of digital technology and operations at News Corp.’s News International, will take on the role, writes MediaPost.
As the advertising marketplace becomes increasingly digital-based, Aegis plans to continue to migrate the business towards technology-rich services, according to Aegis Media chief executive Mainardo de Nardis.
A report from Carat suggests that by 2020, 80 percent of all media will be digital. Currently, 50 percent is delivered via digital technologies. Aegis accounts for 28 percent of all digital media personnel across its six agency holding companies (Aegis, WPP, Interpublic, Omnicom, Publicis, and Havas).
Digital is defined not just by new media channels such as the internet and wireless, according to the report, which points out that radio, TV and outdoor digital opportunities are all available.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
