»
Low C3 ratings Nielsen’s most recent ratings show that the Big Four networks lose between 2 percent and 5 percent of viewers with the new, so-called C3 ratings (commercial minutes combined with live viewing plus three days of DVR playback data).
Fox lost the least, holding onto 97.8 percent of its 18 to 49 viewers, writes MediaPost. NBC kept 96.8 percent of its audience, while CBS held onto 96.3 percent and ABC retained 95.5 percent.
Among cable networks, Lifetime had the highest retention rate. A&E and FX had the lowest.
Among the 18 to 34 demo, MTV and VH1 both lost 15 percent of their prime time impressions with the C3 metric.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
