»

Teens Choose Reality Over Virtual Reality - Sometimes

Some 58 percent of teens sacrifice watching TV for going on dates, with web surfing (54 percent), playing videogames (47 percent), and listening to music (42 percent) taking hits as well, according to the Teen Topix survey from OTX (Online Testing eXchange) and partner eCRUSH, reports MarketingCharts.

The study surveyed 750 13-17-year-old teens across the country to about their attitudes toward socializing - to assess what’s important to them, their behaviors, and their outlook on life.

otx-teens-dating.jpg

Some findings from the study:

  • Teens don’t always select reality over virtual reality. When teens go out on those dates, they’re eschewing free options like cruising (53 percent) or school events (53 percent) for the marketing-laden options of movie theaters (87 percent), malls (64 percent) and restaurants (58 percent).
  • When it comes to rules of dating, gender differences become clear: while 66 percent of all teens say their parents impose dating rules, only 49 percent of boys are subjected to rules, compared with 83 percent of girls.
  • As to the rules of attraction, jocks, bad boys, and adventure seekers rule the hearts of today’s teens:
    • 31 percent of teens said they’re attracted to “jocks” such as Nathan on the CW’s One Tree Hill or Claire on NBC’s Heroes.
    • 30 percent of girls also prefer “bad boys” like Michael on Fox’s Prison Break.
    • 28 percent of boys like adventurous women such as Veronica on the CW’s Veronica Mars.

Future Teen Topix studies are scheduled to focus on topics such as a summer movie wrap-up, teen buzz for the new fall TV shows, and holiday shopping plans.

Radio read more like this »

Katz Adds Lincoln Financial Media to Client List

Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.

Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.

Katz has also…

Print read more like this »

Aegis CEO Departure Sparks Takeover Speculation; Bollore Smirks

Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.

Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…

Outdoor read more like this »

Despite Belt-Tightening, Out-of-Home Still Shows Promise

Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.

Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…

Television read more like this »

Macy’s Parade Rises 8% YOY

The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.

That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…

Interactive read more like this »

U.S. Auto Brands Rate Higher than Japanese Counterparts

Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.

The research, which aggregated a year’s…

Direct read more like this »

Online TV, Video & Phone Show Biggest Yearly Growth

Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…

MARKETING JOBS
advertisement