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Wednesdays had the highest read and click rates in the second quarter, followed by Thursdays and Mondays, according to an eROI analysis of email marketing statistics, reports MarketingCharts. Read rates on Wednesdays were, on average, 27 percent, compared with 26 percent for Thursdays and Mondays, whereas click rates were 5 percent on Wednesdays and Thursdays.
Weekends had performed well in prior studies, eROI said, but in the current study average read rates were as low as 12 percent, with click rates at 2 percent.
eROI also looked at time-of-day email statistics: “We see spikes bookending the work day with a noticeable spike around lunchtime. Specifically, 11am and 4pm scored the highest marks for business hour read rates and click through rates.”
The eROI paper may be obtained at its website.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
