Mobile Impact Ads Offers Scrolling Mobile Billboards
Scrolling mobile billboards are available for advertisers to reach Miami Beach residents and tourists via Mobile Impact Ads.
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Scrolling mobile billboards are available for advertisers to reach Miami Beach residents and tourists via Mobile Impact Ads.
Analyst Robert Peck of Bear Stearns says that, after having reviewed the petitions to the FCC to deny the Sirius-XM merger, he did not see any significant issues that had not been raised during the congressional hearings or the FCC process.
The market share of US visits to LinkedIn was up 323 percent in the past year (week ended 7/7/07 vs. week ended 7/8/06), and up 17 percent in the past four weeks alone (week ended 7/7/07 vs. week ended 6/8/07), according to Hitwise, writes MarketingCharts.
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Business 2.0 insiders have said that the Time Inc. is planning to shutter the magazine, with September being its final issue. However, a stay of execution may still be possible.
Retailers sent the most emails in the weeks before Christmas - including on seven of the top eight email days in the previous 12 months - according to a study by the Email Experience Council’s RetailEmail blog, MediaPost writes (via MarketingCharts).
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Nearly half of mall shoppers (47 percent) viewed content provided on the Adspace Mall Network, and of those viewers, 34 percent had an average recall of specific ads they saw on the network, revealed a new Nielsen Media Research study commissioned by Adspace Networks.
Direct mail and email generated the best return on investment among media channels in 2006, according to respondents - both B2B and consumer marketers - to a new Harte-Hanks survey administered by CSO Insights, reports MarketingCharts.
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O'Brien Conan O’Brien is still on track to take over The Tonight Show for Jay Leno when he vacates the post in 2009, despite some speculation that NBC was courting Comedy Central’s Jon Stewart for the role.
The Harry Potter phenomenon has cast a powerful spell on the entertainment industry for years, and the upcoming release (July 21) of the final book installment, “Harry Potter and the Deathly Hallows,” and last week’s movie release of “Harry Potter and the Order of the Phoenix” are the occasions for Nielsen’s assessment of the Harry Potter franchise’s impact, writes MarketingCharts.
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IHOP is acquiring Applebees in a deal that was considered by analysts as highly unlikely to go through.
More small and mid-size internet radio broadcasters will now have the ability to insert, track and verify ads thanks to a strategic partnership that Ronning Lipset Radio, an internet radio rep firm, has inked with Corstarr for its ad serving technology.
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Feeling that the teen demo it is courting is not in front of the TV anymore, JC Penney has launched its first in-cinema advertising campaign, via Screenvision.
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