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The market share of US visits to LinkedIn was up 323 percent in the past year (week ended 7/7/07 vs. week ended 7/8/06), and up 17 percent in the past four weeks alone (week ended 7/7/07 vs. week ended 6/8/07), according to Hitwise, writes MarketingCharts.
As of last week, LinkedIn ranked No. 23 in the Hitwise Employment and Training category, writes Hitwise’s LeeAnn Prescott.
Interestingly, LinkedIn users are much more apt to be using Gmail than the online population as a whole, according to Hitwise.
As of last week, Yahoo Mail led over Gmail in market share of total US visits by more than 10 to 1, but the amount of upstream traffic from Yahoo Mail that Linked In receives is just three times that of Gmail, according to Prescott.
That relationship can be seen by examining these two charts side by side:
“It appears that LinkedIn still has early adopter appeal, just as Gmail does, and is poised for even greater growth as the word gets out,” concludes Prescott.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
