»
Retailers sent the most emails in the weeks before Christmas - including on seven of the top eight email days in the previous 12 months - according to a study by the Email Experience Council’s RetailEmail blog, MediaPost writes (via MarketingCharts).
Those most-popular email days included Cyber Monday (ostensibly the biggest online sales day of the year; it fell on Nov. 27 in 2006) and the subsequent three “Echo Mondays” (Dec. 4, 11 and 18) - two of which were actually bigger email days than Cyber Monday.
The biggest email day of the year was the day after Christmas 2006, with more than 53 percent of tracked retailers sending email on Dec. 26.
Other popular email days were related to the income tax deadline (this year, April 17), Thanksgiving, Mother’s Day, Father’s Day, President’s Day, Valentine’s Day and Easter.
More than half of the most popular days were in December. The rest were spread over January, February, March and April - and none were in July, August, September and October.
Tuesday was the popular day among the Top 20 retail email days, with Monday close behind. Wednesday made it on the list only once.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
