»
More small and mid-size internet radio broadcasters will now have the ability to insert, track and verify ads thanks to a strategic partnership that Ronning Lipset Radio, an internet radio rep firm, has inked with Corstarr for its ad serving technology.
Ronning Lipset Radio will use the technology, Adcor, for its RL Select network affiliates, according to the company.
Adcor allows broadcasters to set up one or multiple radio channels in their ad system, and schedule ads to run in their entire network or on specific channels for maximum gender and demographic targeting, with accurate day-parting scheduling tools.
The system also allows advertisers to receive third party validation and tabulation of their audio ad impressions.
Ronning Lipset Radio has been responsible for selling more than six billion audio ad impressions and has placed more than 60 percent of all audio ads sold, the company claims.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.
115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…
China Central Television, China’s top TV network, brought in 9.26 billion yuan, or $1.36 billion, during the live auction that is its version of the upfront earlier this week.
That’s a 15% increase in revenue over last year, though the…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
