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Direct mail and email generated the best return on investment among media channels in 2006, according to respondents - both B2B and consumer marketers - to a new Harte-Hanks survey administered by CSO Insights, reports MarketingCharts.
Among business-to-business marketers, digital marketing - email, websites and online registrations, and search - are seeing increased investments, but a “continuing struggle with data quality” is a “major roadblock to success,” the study found.
Meanwhile, consumer marketers point to a lack of data quality - currency and accuracy - as hurting marketing efforts, though marketers gave higher marks for data quality than they had in a previous survey two years ago, according to the findings of “Target Marketing Priorities Analysis: 2007 Key Trends.”
Among all media, digital media categories - with the exception of paid search - receive the highest priorities, with near-equal attention given to data analysis, among other data-related concerns.
In both B2B and consumer markets, prompt action based on data analysis is a top priority for business demand generation, the study reported.
MarketingCharts provides more data from the study.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
