JC Decaux Wins 6-Year Paris Contract
JCDecaux’s Avenir subsidiary has been awarded a six-year contract from Paris to operate 81 outdoor advertising sites.
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JCDecaux’s Avenir subsidiary has been awarded a six-year contract from Paris to operate 81 outdoor advertising sites.
Clear Channel Radio has partnered with car dealerships across the country for a campaign it calls “Test Drive Wednesdays.”
JC Decaux, the world’s second largest outdoor advertiser, has financed a project in Paris that will see 20,000 bicycles become available for rent to Parisians for transportation or pleasure.
MediaBistro.com, the site created when Laurel Touby wanted to turn her popular cocktail parties into a resource for job-seeking media and creative professionals, has sold to Jupitermedia Corporation for $23 million. Touby plans to remain with the company as a senior vice president.
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TiVo has released data from its StopWatch service, which tracks second-by-second viewing on 20,000 of its DVRs, and the data shows that the fall-off in ratings from prime time programs to commercial breaks within those programs may be higher than Nielsen’s commercial ratings would suggest.
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Google has expanded participation in its Google Print program to 225 participating newspapers, and now reaches 50 percent of U.S. newspaper circulation.
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Parents are spending more time in front of the television and watching DVDs than kids - and older folk are also going to the movies more - according to study results just released by Integrated Media Measurement Inc. (IMMI), reports MarketingCharts.
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Shoppers are taking on average 34 hours and 19 minutes from the time they first visit an e-commerce site to when they finally make a purchase, according to a new analysis of 2.6 million online sales by ScanAlert, MarketingCharts writes.
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Next year’s most effective idea will come from “An innovative and visionary business,” according to a survey by the Effie Awards, which honors ideas that work, writes MarketingCharts; that top answer captured 27 percent of the “votes,” but “a consumer or someone else you’ve never heard of” was a close second with 24 percent.
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Direct marketers expect fewer new hires this summer compared with spring, according to the latest employment survey by Bernhart Associates Executive Search, LLC, writes MarketingCharts.
Newly released online search figures from comScore’s qSearch analysis of activity across competitive search engines confirm a sharp increase in Microsoft’s share of search volume - up 36 percent from the previous month, reports MarketingCharts. Last week, Compete had released data showing a surge in search market share for Microsoft’s Live Search.
The Audit Bureau of Circulations has approved a new metric that it hopes will give newspapers a better, more holistic view of their audiences.
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The board of Dow Jones has voted in favor of recommending to stockholders a tentative deal to sell to News Corporation, writes The New York Times. The Bancroft family, the controlling shareholders of Dow Jones, still get to make the final decision.
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Don Imus will be staging a return to terrestrial radio in September, if his confidant Bo Dietl is to be believed.
