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The Audit Bureau of Circulations has approved a new metric that it hopes will give newspapers a better, more holistic view of their audiences.
The new Audience-FAX figures will incorporate data from Scarborough Research, Nielsen/NetRatings, comScore, and server-based analytic tools in order to give a picture of unduplicated print and online readership, writes MediaPost.
Advertisers have been demanding unduplicated figures for print and online readership, and newspapers have been struggling to provide that measurement.
The unduplicated metric will undoubtedly be smaller than that given when newspapers simply add internet and print readership. On the other hand, subscribers that read newspapers both in print and online are arguably more engaged than those who read only in one format.
A recent study from Scarborough, commissioned by the Newspaper National Network, showed that there is, indeed, a great deal of overlap between the print and online readership of newspapers. Eighty-one percent of respondents said they regularly consume both types of media.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
