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Google has expanded participation in its Google Print program to 225 participating newspapers, and now reaches 50 percent of U.S. newspaper circulation.
Google has also added a print advertising tab to its account page for all AdWords advertisers, writes Adweek.
Google is already claiming that its Print advertisers are seeing improvements in campaigns in areas where they run print ads. But the company is also making moves to improve Google Print in order to snare more advertisers. For example, Google is developing tools that will allow advertisers to create their own print ads online, using drag-and-drop technology.
Google is also hoping to get advertisers to target newspaper ads using Google Analytics. Advertisers could potentially examine Google’s web data to find geographic areas where orders are few and far between, and then target newspaper placements to reach those areas. Increases in sales in those areas would tell advertisers if their newspaper ads are working.
XM Satellite Radio will air extensive coverage of the 92nd running of the Indianapolis 500 in the days heading up to the May 25 race.
The Indianapolis 500 can be heard on the IndyCar Series Racing channel (XM channel 145)…
Ogden’s Herbs for Health magazine is being folded into big-sister publication the Herb Companion.
A reader survey revealed that the two publications had virtually identical purchasing habits, interests and demographics, said publisher and editorial director Bryan Welch (via Folio). The Herb…
Barnes & Noble is launching a guerilla marketing campaign as part of a larger effort to promote its how-to website, Quamut.com.
The site - which touts itself as the “go to how to” - offers professionally written info that answers how-to…
Fox will air fewer commercials than usual during two of its fall programs, dramas Fringe and Dollhouse. Each episode will run as many as 50 minutes of story, compared to standard dramas which average about 42 to 44 minutes.
The…
Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently - and their new-media adoption patterns also vary, according to an analysis by BIGresearch, writes MarketingCharts.
“Understanding how media consumption behaviors…
For the sixth consecutive year, the number of millionaire households ($1MM+ net worth, not including primary residence) in the U.S. increased significantly, reaching some 9.9 million, according to TNS’s annual Affluent Market Research Program (AMRP), writes MarketingCharts.
The number of millionaire households…
