»
Parents are spending more time in front of the television and watching DVDs than kids - and older folk are also going to the movies more - according to study results just released by Integrated Media Measurement Inc. (IMMI), reports MarketingCharts.
The data, which was collected by monitoring actual individual behavior, shows that for the media being tracked, females ages 45-54 will spend the most time watching television, DVDs and theatrical releases in 2007 - an estimated 47.6 days (1,142 hours).
More findings from the study:
“Teens embrace new content delivery and entertainment technologies [e.g., computers, videogames and iPods] at a much faster pace than their parents, so we will naturally see a widening gap in the amount of television viewing time between the two groups,” said Amanda Welsh, head of research for IMMI.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
