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Return of the King: Imus Likely to Return to Radio

Don Imus will be staging a return to terrestrial radio in September, if his confidant Bo Dietl is to be believed.

Dietl is quoted in the New York Post as saying, “I’m not supposed to say, but… if he was to be coming back, I would look to September,” writes Radio & Records.

The Post article reported that, according to another source, Imus is looking for a black “sidekick” to bring on the air with him, in the hopes that that person will “take the sting out” of any possible racial cracks like the one that got him canned.

CBS Radio’s WFAN-AM in New York has not yet filled the morning slot that was vacated when Imus was fired following his racially charged comments about the Rutgers University women’s basketball team.

Related topics: Signs of What's to Come, Planning, Demographics, Radio...   

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Clear Channel Signs Senior Execs to Long-term Contracts, Promotes Four

Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.

On the ops side, Mark Kopelman and George Toulas have been promoted to…

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Sports Illustrated Creates Online Auction for Ad Space

Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.

Parent company Time Inc. hopes…

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WSJ Joins FreeRange Mobile Publishing Platform

Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.

The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.

Content is…

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Fox Fights ABC for First this Fall

ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…

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eMarketer Revises Online Video Ad Spend Projections Downward

Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…

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Second-Gen Hispanics Use Bilingual Social Nets

Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.

The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…

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